Communications Strategy
Parkinson's Action Network
Georgetown University's award-winning Public Relations and Corporate Communications program teaches strategic planning and digital communications through experience with real clients. My final plan was included in Georgetown's submission for the 2016 PR Week Award for PR Education Program of the Year.
I worked with the Parkinson's Action Network (PAN) to leverage their 25 years of advocacy for Parkinson's research and a cure as a tool for engagement. I recommended a call to action that empowers people with Parkinson's and their caregivers to regain their sense of agency as advocates.
Read the Executive Summary and the Full Plan.
National Retail Federation
I also served as the team researcher, strategist, and lead writer in a collaborative project to develop an integrated marketing and communications plan for the National Retail Federation (NRF). NRF is the world's largest retail trade association, representing local, national, and international businesses in advocacy, communications, and education. We proposed a strategy to better support and respond to their members' adoption of mobile commerce.
Read the Executive Summary and the Full Plan.
MTV UK - Shuga Naija
I had the opportunity to work with a team of other graduate students to develop and pitch a transmedia communications strategy for MTV UK. Our plan would increase awareness of public health messaging among young Nigerians through engagement with Shuga Naija, MTV's drama that shares important information about sexual health.